Brand Guidelines
The purpose of Brand Guidelines:
To ensure consistent and effective use of the brand logo, design and identity by design agencies, photographers, printers, etc.
To prevent deviations and distortions from the intended design and character of your brand.
Lab session
J16E28: Wed 24 Feb 2010
05 | Production of Brand Guidelines
Homework
2.1 Refinement of Brand Identity & Development of Brand Guidelines
Brand Guidelines consisting of:
A full description of the Show Racism the Red Card brand and what each element stands for. The brand's description should show how it relates to the values/purpose of the organisation/charity
A range of situations that show how the brand identity and its symbols should be used
Illustrate a range of ways the brand and its symbols should NEVER be used
Specification of colours, dimensions, layout styles, lines, inclusion of trademark, brand signature, image styles, etc.
Tone and use of straplines and copywriting relating to the brand
Specification of accompanying typographical elements
Reproduction guidelines including logo file formats, ink formulas and cmyk colour percentages (for design/advertising agencies, photographers, printers, etc.)
This is a group work assignment and should be presented on an html page and also be available as a downloadable .pdf.
Individual student work should also be evidenced in Research Diary/Creative Experimentation
Lecture
B82B01: Fri 26 Feb 2010
05 | Brand Guidelines