Brand Identity
Lab session J16E28: Wed 10 Feb 2010
03 | Development of brand identity through creative experimentation
Homework 1.3 - Creation of Brand Identity
Continue to develop a brand identity by experimenting with the rough visuals/drawings and design 'treatments' that you developed last week. Consider what type of brand elements you feel are required: symbol; logo; logotype; wordmark; emblem; etc.
Begin by making sketches on paper, then develop a series of ideas into vector-based artwork using Adobe Illustrator and present the designs using the supplied templates and be linked from the homeworks web page on your student portfolio site as both PNG and AI (Illustrator files).
As a team present what you consider to be the best ideas from each member on the group website.
Lecture
Lecture B82B01: Fri 12 Feb 2010
03 | Brand Identity
Resources
- Brand Identity Templates (.zip) Templates for presentation of individual and the team's selected brand identity